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Green4G Means Business PDF Print E-mail
Written by robert_syputa   
Wednesday, 23 May 2007

Member contribution:

It is time to move the agenda beyond talk.  The research on Global Warming is conclusive.  The cost of continued dependence on foreign oil is helping to explode U.S. national debt. And the benefits of using communications to replace or make travel ore efficient is clear.

What we need now is action by corporations and government. 

The communications industry can and should take a direct role in developing and promoting the use of technology and collaborative "Enterprise 2.0"/Government 2.0 and other initiatives to reduce global warming.  This should move quickly from a wish list or discussion topic about what can or might be done to what will be committed to make happen now and set in motion for the future.

Corporations such as Verizon must take action now.
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Going past what I think is corporate and civil responsibility, there is tremendous benefit for the communications and converged IT/networking, communications, and entertainment industries to pick up the banner of the "Green4G" future:

1) Communications, particularly broadband wireless, is a key enabler of new organization and personal methods that can be used very effectively to reduce impacts on global warming.

2) Benefits go beyond ecological concerns: Increased productivity for corporate and government operations are now sufficiently proven to move forward with legislative and corporate commitments.

3) Being Green is beautiful: This is a great corporate image and morale booster that we should all feel good to contribute.

4) A Green4G future will result in organizing society more around information and people and less around buildings and static location of information. Green4G enhances lifestyle as well as it reduces the need to hop in the car to fight routine traffic.

Global Warming is a reality:  We either face it boldly, deny it cowardly, or kill our progeny selfishly.  

Time for all to put their actions where their mouths are.

- Contributed by Douglas Ethridge
 

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Last Updated ( Thursday, 21 June 2007 )
 
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Join Green4G Today!

Green4G - Now is the right time for the wireless industry to lead the information age society as the most effective and productive way to progress while reducing environmental impact.  Next generation Wireless is the most dynamic 'technology environment' to bring people and information together.. the 4G super highway of the post fosil fuel age.  Stand up to the challenge and exciting opportunities.

Green 4G advocates pro-active use of broadband as an enabler of Green communications methods used in work and personal activities.  Join us to take advantage of industry promotion, legislative agenda and exchange of information.

 

Why Participate in Green 4G?

 

A Definition of Green 4G:  The design, deployment and use of (next generation) wireless networks to reduce environment impacts in ways that are enabling of business, government, and individual well-being.

Key Methods of Achieving Green 4G:

  1. Design and deployment of wireless networks

    1. Low power base stations & remote stations/nodes and subscriber devices
    2. Distributed and alternative power sources

                 i.     Solar power

                 ii.     Fuel-cells

                iii.     Co-generation  

Use of wireless for power monitoring, distribution and

load-shedding

  2. Use of NG Communication to Reduce Environmental Impacts

    1. Bridge the acknowledged gap to achieving the following

                  i.     Greater use of telecommuting

                 ii.     Video and on-site teleconferencing

                iii.     Paperless office

                iv.     Higher use of ridesharing and car pooling

                 v.     More efficient use of transportation via data rich GPS-mapping

 

This outline only scratches the surface of individual developments and combinations of efforts that are within the embrace of the concept of using next generation wireless as the ‘information super highway’. These benefit from the combination of always-on connectivity, reasonable cost rich media and data services, and creative programs and SaaS and location aware and social networking capabilities.

 

Why companies and individuals should support Green 4G as an industry effort:

  • To promote the more effective harnessing of communications
  • To develop a cohesive legislative agenda
    • Energy/CO2 offsets
    • Standards, guidelines and linkage with government planning and transportation facilities and programs
    • To make the voice of the industry heard above the roar of incumbent and alternative (and often less immediate and mutually beneficial) interests
  • To promote self-interests
    • Being Green is good marketing and now is the time to grab the competitive differentiation
    • Cutting power and transportation reduces internal costs
    • Cutting power and transportation costs is beneficial to customers
    • As an ‘organizing principle’ for social networking on wireless